Panasonic has joined the 34th America’s Cup as an Official Supplier. Panasonic will enhance the on-site fan experience with five large LED video boards and 85 flat panel televisions that will be placed throughout the America’s Cup Park and America’s Cup Village.

“Creating dynamic and compelling video experiences is a hallmark of this America’s Cup,” said Petra Carran, Marketing Director for the America’s Cup. “Panasonic is the right choice to allow our fans to enjoy our television and video productions throughout the America’s Cup venues.”

“Fans now have the opportunity to watch the races in crisp, clear high definition, bringing the racing excitement even closer,” said Jim Doyle, President of Panasonic Eco Solutions North America. “The America’s Cup is a great fit for the Panasonic brand as the precision involved with such high caliber racing is well matched with the quality of the engineering behind our products.”

Fans of the America’s Cup can enjoy the action on screens and video walls from Panasonic spread throughout the public and hospitality areas at the America’s Cup Park, the America’s Cup Village and the America’s Cup Pavilion.

The America’s Cup will supply programming through the screens including live race coverage, social media, feature vignettes, partner programming, and venue updates and information.

About the America’s Cup
One of the most fiercely competitive and sought after trophies in all of sport, the America’s Cup was first raced in 1851, 45 years before the modern Olympics. The U.S. yacht America won, giving the international sailing competition its name.

The next Louis Vuitton Cup, America’s Cup Challenger Series (July-August 2013), leading to the America’s Cup Finals (September 2013), will be held for the first time in San Francisco Bay, a natural sailing arena, in AC72 wing sail catamarans.

About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions to meet consumer, business and industrial needs. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx